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Sept. 29, 1925. 1,555,219

.H. S. KI MBALL ADVERTISING DEVICE Filed April 28. 1925 12.5 I zza INVEN TOR.

' ATTORNEY.

Patented Sept. 29, 1925.

OFFICE...

' I new s. KIMBALL. or mw Yon'x', N.

ADVERTISING DEVICE.

Application filedAprilQS, 1925. Serial No. 26.558.

To all whom it may concern:

,2: Be -.-it known that I, HARRY a citizen of the United States, andresident of =New: York,;inflthe county of NewmYork and: State of New tain new and useful Improvements in Adver. tising Devices, of which the following is a specificationi This invention relates to a device for advertising displays and has for an object to provide a cylindrical stand, preferably a simulation of the merchandise advertised which comprises a flat advertising card formed into a cylinder by a band or hoop at top and bottom. In this form the device is vertically stable, readily collapsed or changed and when collapsed occupies a comparatively small space. The invention further resides in the details of construction and arrangement of parts as more fully described in the following specification and shown in the accompanying drawings, in which, Fig. 1 is an elevation of an advertising display constructed according to my invention, Fig. 2 is a modification of the device shown in Fig. 1, Fig. 3 shows one form of display card that may be used with this invention, Fig. 4 is a cross-section showing one arrangement of applying the top and bottom bands, Fig. 5 shows an arrangement of the top and bottom bands in section, alternative to Fig. 4, Fig. 6, shows an arrangement of clamping the card against the bands, Fig. 7 shows the use of a rigid spacer between the top and bottom bands and Fig. 8 is a section detail of Fig. 7.

An effective method of advertising display adapted for store windows and store shelves is an enlarged simulation of the article such, for instance, as a. large cylinder or drum for advertising canned goods on which an enlarged label is placed corresponding to the label on the cans. These cylinders or drums take up considerable space and are bulky to transport. In the present inve-n tion the same results are secured by using an advertising card similar to what are used in street car displays. These'cards are set on their edge in a hoop or circular band at the bottom and are held in place by a similar band at the top, the combination forming a cylinder which is stable about its axis, which is light and portable and when disassembled the card is packed as flat stock and the hoops are placed together thereby ecouomizing space and se- York,: have invented cerl.

' light curing a construction that: iscompai-atiyely- S'.-K1Me ALL-,i

inexpensive:

iln the drawings ll-represents a cylindrical advertising device constructed according to myinventionm which the display is placed onlthe. cylindrical bddy 12 which may be,

formed of flat cardboard stock as indicated 3 and the di splay may'be arranged in panels as indicated at 12 and 12 or in any manner suitable to the article advertised. A hoop or band 13, usually made of rolled metal is provided at the top and a similar band 14 is provided at the bottom. These bands are provided with suitable grooves or cleats, as hereafter described, to engage the edge of the card. The card is rolled in the form of a cylinder and placed in the bottom hoop after which the top hoop is placed on the top edge thereby forming a cylinder which is vertically stable.

The hoops may be variously formed to engage the card. In Fig. 4 the hoops are formed with a continuous groove by the turned over edge 21, the edge of the card 12 being placed in this groove as shown. The bottom groove is formed with a horizontal ridge 23 to form a seating for a circular base 22 which, in case of large hoops maintains a perfect circle.

In Fig. 5 the hoops are rolled in the form of an angle having a horizontal leg 24. From this leg cleats 25 are punched at intervals which are pressed against the card to hold it in place as indicated in Fig. 7.

In Fi 6 the bands are formed in a semi-circle as at 26, a wire hoop 27 clamps the card in the semicircular ridge at the top and a similar wire hoop 28 clamps the card at the bottom.

in Fig...

Where the device is comparatively long' or the cardboard stock is light it may be desirable to use rigid vertical spaces between the hoops to support the top of the device. This may be secured by the sheet metal spacers as indicated in Fig. 7 in which 31 is a strip of sheet metal engaging the top and bottom hoops and having a turned over edge as at 32 Fig. 8 which clamps the edge of the card. These spacers when used intermediate the ends of the card may be constructed from a plain strip of sheet stock.

In Fig. 1 it will be noted that the card does not pass completely around the cylinder, the spacers 32 marking the limits of the card. In this case the construction readily adapts itself to cards of various card at top and bottom in said used, as at 42 to secure the hoops 'to'the' card. a I Havlng thus described my invention, I claim:

1. An advertising device as described comprising a display card, a pair of grooved circular bands and rigid spacers of sheet stock, said bands arranged to engage said groove and to engage the ends of saidspacers in said groove whereby said device is held rigidly vertical. 2. An advertising device as: described 3. An advertising device as described eomprisiag a display card and a pair of circular bands, said bands arranged to engage said card on two parallel edges and independent circular means for-stiffening said bands. V

Signed at New' York, in the county of New York and State of New York, this 16th day of April A. D. 1925.

HARRY s. KIMBA L. 

